Lego Strategy
🧠Strategic Foresight & Brand Reframing
Reimagined LEGO’s future by applying strategic foresight to identify emerging cultural and market trends. Explored how the brand could evolve beyond toys into platforms for creativity, education, and co-creation.
🎯 Board-Level Innovation Challenge
Framed the project as a hypothetical advisory role to LEGO’s executive board, crafting bold growth strategies in response to shifting user behaviors and digital disruption. Proposed a strategic reorientation aligned with long-term brand relevance.
🔍 Human-Centered Design Research
Applied design research methods to uncover unmet needs across diverse user groups—from kids to adult fans. Synthesized insights into opportunity areas for inclusive, experience-driven innovation.
MyGP 3.0 Design Hackathon
A five-day Google Venture-style design sprint to reimagine the user experience of Bangladesh’s most-downloaded self-care app. Facilitated cross-functional collaboration to develop and test low-fidelity prototypes. Outcomes included improved navigation, user onboarding, and integration of value-added services.
Crisis Model Canvas
The Crisis Model Canvas (CMC) is a future-facing business design toolkit that reimagines the traditional Business Model Canvas (BMC) for use in crisis scenarios. It integrates strategic foresight and human-centered design to support adaptive, inclusive, and resilient innovation.
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My Overthinking Dump Station 🗑️
Explore insights, reflections, and research-driven perspectives on design, innovation, technology, and the future of human experience. Each post is a window into ongoing inquiries, personal projects, and ideas worth sharing.
Where did all the stubborn people go?
This thought-provoking piece challenges the uncritical embrace of inclusive design by questioning whether designing for everyone truly serves anyone. It explores the risks of diluting creative vision through excessive collaboration, drawing parallels with democracy and history’s most impactful individual thinkers.
Future of Ai is to work with Human Mind
Parallel development in the field of Ai and brain-controlled interface indicates a trajectory of collision between these two in near future. The convergence of cellular and silicon-based intelligence may disrupt the world as we know it.
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